The combination of careful planning, and the launch of a new range of tactile marketing collateral has given Stancliffe an edge within the stone industry, something which Marketing and Communications Manager, Beverley Hill reflects on with a great deal of positivity.

“Working closely with RJDA’s creative team our Box of Stone branding was born”

“Packaging and distributing natural stone samples can present its own unique challenges. RJDA’s creative team, through their expertise and sheer perseverance delivered a winning formula.

The box of stone brand is both practical and versatile and has proved an overwhelming success.”

Strong and trusting relationships with clients is pivotal to RJDA’s success and this looks like the start of a long and creative relationship.

Stancliffe Stone, a Marshalls Specialist Business, has appointed RJ Design Associates (RJDA) as its preferred agency to launch a new look and feel and attract attention to its brand.

RJDA won the creative pitch after competing with three other agencies.

The design of a new web site for the business is the first phase of the brief and RJDA are perfectly placed to deliver not just a strong new stylish look for the natural stone company but also focus attentions on initiating their digital marketing campaign.

Stancliffe Stone has seven UK quarries and an eclectic mix of both stone and products and to deliver this message effectively to their target market of architects, planners, and contractors was crucial to the pitch. Stancliffe wanted a style that reflected the key values of the business.

The Matlock based company is the UK’s largest producer of British dimensional stone and Debbie Rogers, Marketing Manager for the group wanted a new look and feel to take the brand forward.

“ Up until now, web and collateral have been developed independently with different suppliers, however as part of our marketing strategy we wanted to see the collateral, web and e-marketing becoming integrated activities. RJDA ticked all the boxes for us as well as giving us the confidence that they were more than capable of acting for our brand.”