The race is on for this years RJDA annual staff charity event – The British 10k London run.

Up to 10 RJDA staff members, 25,000 runners and 40,000 spectators will be assembled along part of the route used for next years 2012 Olympic Marathon.

Join the RJDA team on the start line at Hyde Park corner on July 10th at 09:35 as the race winds its way past London Eye, Big Ben, Downing Street and other famous London landmarks.

Confirmed RJDA race goers as of going to press include Andy, Ross, Lee & Studio Manager Chris Reynolds aka Rocket Renner the road race veteran.

Will Chris’ knee hold, Billy’s stag weekend materialise or Lee’s ankle actually mend in time to even start training?

Please help us to help our chosen charities, as always your donations are always very gratefully received.

Fostering good relationships with clients is paramount to RJDA’s success and especially so in the case of Derbyshire County Council.

We recently helped DCC with a FOSTER CARE fortnight, a national campaign aimed at promoting the care of children in ‘private fostering’ arrangements aptly named ‘Someone Else’s Child’.

The brief was to assist the council in raising awareness of the fact they were on hand to provide advice on how to meet the child’s needs and support the carers at the same time and their campaign included TV, newspaper and radio adverts as well as a big stagecoach bus which was a huge moving advert that toured the county for the full fortnight.

RJDA designed and printed leaflets, posters, roller banners, and exhibition stands to support the campaign.
It was hailed as a huge success by the organisers and the stage coach will continue to be used throughout the year….

so keep your eyes open for the big black bus!

After over half a year of sheer dedication RJDA are both proud and thrilled to finally get their hands on a finished copy of the first edition of Balfour Beatty Plant & Fleet Services Product Catalogue.

Lee Day, RJDA’s director who manages the Balfour Beatty account, is celebrating this momentous moment with a proud smile and admits a to small sigh of relief!

“A product catalogue can test the resources of any creative agency. With 308 pages covering 15 separate facets of the Balfour Beatty Plant & Fleet Services business it has been a monumental effort from everybody involved and a good testimony of RJDA’s design, print and production capabilities. The job has taken nearly seven months to come to fruition and the finished article is something Designers Chris Reynolds, Andy Gilmore and the rest of the team can be very proud of.”

For Lynne Shacklock, Balfour Beatty Plant & Fleet Services Head of Marketing and Communications, it’s an immense achievement.

“We always knew that this was going to be a huge assignment and would take some time and determined focus to create and produce. We were literally starting from scratch with a blank canvas, so were able to work very closely with RJDA on images, text and overall layout. Chris and the team have spent hours going through page after page with the finest attention to detail to ensure that everything is just as it should be. I would like to thank everyone at RJDA who has been involved for their help and support over the months. RJDA can be very proud of the final product, we certainly are and the catalogue is already proving an invaluable tool for our customers”

RJDA teamed up with Globalkey Translations for a day with a difference at Loughborough University’s Holywell Park Conference Centre recently.

Russia Day was organised and hosted by East Midlands UK Trade and Investment (uktiem) to showcase Russian culture, business trends and openings and provided the perfect opportunity for companies hoping to tap into one of the worlds fastest growing markets.

A wealth of industry experts and guest speakers were on hand to deliver workshops and advice to companies across many sectors such as transport, energy, engineering, automotive, media and pharmaceutical.

Working in partnership with a linguistic professional certainly broadens RJDA’s offer and Russia Day delegates were impressed by the fact that RJDA can now combine translation with marketing collateral and web solutions to provide multilingual localised marketing material.

Strong and trusting relationships with clients is pivotal to RJDA’s success and this looks like the start of a long and creative relationship.

Stancliffe Stone, a Marshalls Specialist Business, has appointed RJ Design Associates (RJDA) as its preferred agency to launch a new look and feel and attract attention to its brand.

RJDA won the creative pitch after competing with three other agencies.

The design of a new web site for the business is the first phase of the brief and RJDA are perfectly placed to deliver not just a strong new stylish look for the natural stone company but also focus attentions on initiating their digital marketing campaign.

Stancliffe Stone has seven UK quarries and an eclectic mix of both stone and products and to deliver this message effectively to their target market of architects, planners, and contractors was crucial to the pitch. Stancliffe wanted a style that reflected the key values of the business.

The Matlock based company is the UK’s largest producer of British dimensional stone and Debbie Rogers, Marketing Manager for the group wanted a new look and feel to take the brand forward.

“ Up until now, web and collateral have been developed independently with different suppliers, however as part of our marketing strategy we wanted to see the collateral, web and e-marketing becoming integrated activities. RJDA ticked all the boxes for us as well as giving us the confidence that they were more than capable of acting for our brand.”

RJDA have began the new decade in spectacular fashion with the announcement that they have made the shortlist for Derbyshire & Nottinghamshire Chamber Business Of The Year 2010 Award.

The event is the showcase for the county’s most talented entrepreneurs, executives and successful business models and provides a widely recognised mark of quality. For those lucky enough to make the awards night there is a platform to celebrate their achievements before an audience of peers and prospective customers.

This years event will take place on Friday 26th February 2010 at Derby College’s newly opened Roundhouse site – a venue the RJDA team are all too familiar with having already worked on the external branding for the site.

The Awards are the liveliest and longest established in the area and the evening promises to be a glittering occasion compéred by a well known figure.

Only the winners will be entitled to proudly display the award emblem on their stationery, packaging and advertising, so RJDA staff wait with eager anticipation and their digital and litho presses at the ready for a possible stationery reprint!

RJDA are proud to be ‘along for the journey’ as a preferred marketing supplier for the Balfour Beatty Group in helping them achieve a vision of Zero Harm by 2012.

In common with many other large organisations Balfour Beatty place huge importance on improving safety and as such they have embarked on the immense challenge of ‘Making Safety Personal’ to over 500,000 employees, sub contractors and working partners.

Working in conjunction with Balfour Beatty Rail UK and Balfour Beatty Plant and Fleet Services, RJDA are busy delivering the Zero Harm message across a range of marketing collateral including:

PPE signage
Water bottles
Watches
3m x 1m outdoor banners
Window decals
Doormat
Pads
Pens

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Every once in a while a member of the RJDA team does something that you just have to shout about.

That somebody is RJDA Studio Manager and dedicated Forest fan Chris Reynolds who has just completed a grueling 10k run for Cancer Research at Kedleston Hall in Derby.

Not content with simply completing the course, Rocket Renner finished an impressive 6th of 900 entrants, clocking 44 mins 48 secs and raising in the region of £400.00 at the same time.

Speaking after his arduous efforts Chris said “most people have a story to tell about how cancer in some shape or form has effected their lives and i’m no different, so if you could spare a few quid for the cause that would be fab as it is not too late to sponsor me!!”

If you want to make a donation for Cancer Research click on Chris Reynolds fundraising page

Pictured from left to right - Ross Ballinger (Human Torch), Andy Gilmore (The Thing), Matt Underwood (Silver Surfer), Amy Muddle (Invisible woman) and Darren Barrett (Mister Fantastic).

For those of you thinking RJDA’s latest brief is a Marvel comic book adaptation, the Fantastic 5 – RJDA style, is more about the continued expansion of RJDA’s creative capabilities as opposed to any cosmically gifted designers!

The appointment of Amy Muddle to the RJDA studio is the 5th such graduate appointment from Derby University in little over 4 years following hot on the heels of fellow 2:1 graduates Matt Underwood, Ross Ballinger, Andy Gilmore and Darren Barrett.

Amy will bring a fresh approach to RJDA’s corporate design capabilities having worked with prestigious blue chip clients such as Vodafone, EON, John Lewis & Anglian Water.

RJDA are delighted to announce the recent appointment of Sarah Pritchard to their Account Management team.

Sarah will be joining RJDA fresh from her marketing role with Derby based Dunmar Group as well as bringing with her several years experience gained within the Hotel & Catering Industry.

To complement a wealth of client side knowledge and expertise, often working in tandem with the RJDA creative team, Sarah will be hoping to add her own special blend of passion and enthusiasm to the post.

“I have worked alongside RJDA for over 8 years now and I can not think of a better team of professional, inspiring and artistically creative people to work with. I  am passionate about design in all its guises and am ready to take on the challenge of helping a progressive company meet their objectives. This journey is going to be so exciting , I can just tell!

For those of you familiar with RJDA Account Manager Lucy Thorne, Sat 22nd August saw Lucy take the plunge into marital bliss.

Proceeding her big day the RJDA crew gathered for a cake and bubbly at the RJDA coffee lounge to mark the occasion.

With Allison Hancock, Direct Mail and Database Planning Manager coordinating proceedings and seemingly adding event management to RJDA expanding list of services we eagerly await the next RJDA celebration!

September heralds the eagerly awaited UK launch of MODA, a premium brand of bikes made solely in the UK by Derby based Moore Large.

Working across a range of bikes and colour schemes, RJDA’s logo origination will ultimately form an integral part of the MODA brand and point of sale rollout.

Reflecting on the completion of the recent branding exercise, Paul Stewart, Director of Eurobike UK commented “the creative team at RJDA were able to work closely to my brief and achieve the modern, premium look I wanted within a workable timescale.  We are now on schedule to market on time which is vitally important as a first step to achieving brand success!”

The new Moda logo was designed by multimedia designer Matt Underwood and the bike decals where created by creative designer Andy Gilmore.

mark levers sporting chances

RJDA are delighted to be associated with the brand launch of Mark Levers Sporting Chances – an Ilkeston based multi sports training and coaching start up business.

To coincide with the lucrative School Holiday period the RJDA studio went to work on designing a new logo, website and significant large format presence, namely posters and outdoor banners positioned strategically at venues in the East Midlands.

Together with a new website launch, www.ml-sportingchances.co.uk,  the next 12 months promise to be exciting times for the fledgling business.

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The Summer holiday season is upon us, and the advent of the August slowdown gives us the perfect opportunity to reflect on the collective success of Essence of Islam – a series of events organised by Derby Community Safety Partnership earlier in the year.

Working in partnership with the Community Cohesion Unit, RJDA’s latest DVD project brief was to capture the achievements of some of Derby’s diverse Muslim community to engage in an awareness raising and myth busting campaign to encourage children and adults of all faiths and backgrounds to get together and raise awareness of the Islamic faith.

Culminating in a big screen showing at Derby’s new QUAD Arts venue the project also featured leaflets, posters and outdoor banners designed by the RJDA studio as part of a free exhibition at The Derby Jamia Mosque.

RJDA were delighted to be part of the recent ‘Peep Schuh’ high street store refit for Schuh’s flagship Liverpool store.

A quick turnaround was the order of the day so, taking designs originated by the client, RJDA were able to print and apply die cut self cling window vinyls in just 2 days to deliver this highly original and eye-catching window graphic – complete with Amsterdam style peep holes!

The new graphics succeeded the 15m x 2.5m pin board style hoardings printed direct to substrate on RJDA’s 2.5m wide Large Format HP Scitex Printer.

Similar innovative point of sale campaigns for the Livingston based footwear retailer have seen the RJDA production team produce a die cut ‘freestanding Adam Ant’ and a series of 1m square post it notes for its Dublin store.

It’s not often staff get to shout about their achievements here at RJDA.

Fortunately for Studio Manager Chris Reynolds and Senior Web Developer Matt Underwood, Jill Hooton at Acclaim Housing Group was more than willing to big up the cause on their behalf.

HR Assistant Jill lavished high praise indeed on the aforementioned having recently signed off design and web related projects – “Their professionalism and aptitude is exemplary which helps make my job so much easier.” she commented.

Having raised the bar another notch we’ll keep you posted as and when we scale these heady heights again!

RJDA have again demonstrated their expertise in delivering high end, high quality marketing collateral by recently completing another tender document for Balfour Beatty Derby, their 3rd in as many months.

“Working to incredibly demanding deadlines the studio have now successfully delivered 2 folders and a 108 page perfect bound booklet – the latter completed in 3 1/2 days design and print start to finish which must be an RJDA record!” explained Chris Reynolds, Studio Manager.

Personally thanking Chris and his team for their recent efforts Mike Brown – Fleet Services Director at Balfour Beatty said “RJDA’s studio have produced tender documents that are exciting, professional and of the highest quality. Their capacity to fulfill our production requirements is excellent and I am confident this can only improve on our winning business strategy”

First ever HP Designjet Z-6100’s sold to RJ Design Associates

City and West End Solutions today announced the successful sale of two of the UK’s first ever HP Designjet Z-6100’s to RJ Design Ltd. The HP Designjet Z-6100 was showcased for the first time in the UK on the HP stand at Sign UK & Digital Expo.

Visitors and exhibitors alike were excited by it’s speed, quality and consistency of print. The latest edition to the range, the hp designjet Z-6100 is hard to beat – with productivity of up to 105m2 of output per hour, outstanding lightfastness and superior colour gamut using 8-colour HP Vivera pigment inks. Breakthrough consistency of print is guaranteed using the hp embedded spectrophotometer and i1 colour technology from GretagMacbeth. Images coming soon…