www.up2utv.co.uk

Burton College has this week launched a bespoke website to guide and advise potential students. Aimed at 14-16 year olds providing them with options on career paths and qualifications open to them. It also details the training required and where and how they can attain these qualifications.

The brief was to develop a site that would be engaging, inspirational and fun for users but with a subtle career-based twist!

Our web team created an interactive Skillzbuilder with career links and guidance to give the users all the information they need in one place. This is blended with educational related videos, two custom-built careers based flash games and a fun interface to help the students choose the right career path. Skillzbuilder will also throw up ideas and career path options that students may not have even considered before.

Teenagers can join up2utv.co.uk by first creating a profile that then gives them access to all the information they need. The database is purpose built to data capture specific user information enabling the college to send relevant useful information to the students in a variety of ways including e-shots and direct mail pieces, using RJ Design’s inhouse personalisation software.

The launch will be promoted in the next few weeks with a bus tour around 21 Derbyshire schools, a competition, various large format posters and promotional items, produced in-house and a bluetooth ad-pod.

This website also has the potential to be rolled-out nationwide.

VISIT www.up2utv.co.uk

RJ Design Studio

Not many companies are able to say ‘we’re waiting for this credit crunch people are talking about’. In the last twelve months marketing communications agency R J Design Associates have had numerous amounts of change and upheaval; all for the good. They have appointed new production staff, hired two new Account Managers and moved to premises three times the size of the previous building. So where is it?

From small and start-up businesses to large corporate and brand business, RJ Design Associates offers a vast amount of integrated marketing solutions and have recently taken on two extra Account Managers.

Paul Lebeter is no stranger to RJDA as he was there at the start when two designers were working from one rented room. He has since worked for agencies in the UK and Europe on both graphic design and marketing communication levels and re-joined RJDA four weeks ago with a wealth of experience to hand.

Matt Trapnell also joins the company with an extensive background in marketing and events management. Being a previous client of RJDA, Matt is also able to view a client’s requirements with an objective eye from both sides of the desk!

Rob Walker, Managing Director of RJDA explains, “Both new managers are bringing their own vision to the company and will add quality to the relationships we build with our clients. It isn’t just a matter of satisfying demand in increased workload, Matt and Paul are a fresh pair of eyes to help us meet the customer’s challenges!”

For more information contact RJDA on 0115 9445 428