Bearings manufacturer INA FAG (a part of the Schaeffler Group) came to RJDA for some ideas for a direct mail campaign. The objective being to raise awareness  to Maintenance Personnel and Financial Directors that preventative maintenance is worthy of investment to avoid catastrophic down time in the event of machinery breaking down.

The chosen concept was based around prevention is better than cure and took on a medical approach to the visual style. The direct mail was sent out in a prescription bag, which also contained a doctors surgery styled appointment card with a call to action to meet the Schaeffler Team on stand at the Maintec exhibition at the NEC.

Along with direct mail piece an e- shot was also designed and delivered, a dedicated micro-site created and hosted, trade advertising produced and animation developed which was used on both the micro-site and on the stand.

INA FAG got a very positive reaction from this marketing collateral, leaving them in rude health at the end of the exhibition.

View the INA FAG web case study

View all web case studies

RJDA have teamed up with large format technology supplier City & West End Solutions in taking delivery of the UK’s first 42″ HP L25500 latex printer.

According to Production Manager Julian Oldham the L25500 is a reflection of RJDA’s drive towards a significantly cleaner, greener and more efficient print process and will sit alongside RJDA’s existing HP products the HP Z6100′s & Scitex FB7500.

In a dual appointment, RJDA’s creative team led by Account Manager Daran Zikic, will also take over the management of C&WE’s ongoing PR & marketing strategy for the next 12 months.

The so called ‘baby latex’ represents RJDA’s first case study opportunity to utilise their wealth of large format print experience in a marketing capacity.

With many of its staff familiar with large format kit, RJDA’s creative team are perfectly placed to deliver an innovative marketing mix of video, PR, eshots and web based solutions to drive C&WE’s sales over the coming months.

For those of you familiar with RJDA Account Manager Lucy Thorne, Sat 22nd August saw Lucy take the plunge into marital bliss.

Proceeding her big day the RJDA crew gathered for a cake and bubbly at the RJDA coffee lounge to mark the occasion.

With Allison Hancock, Direct Mail and Database Planning Manager coordinating proceedings and seemingly adding event management to RJDA expanding list of services we eagerly await the next RJDA celebration!