UKs first HP Baby Latex install

13th February 2010

RJDA have teamed up with large format technology supplier City & West End Solutions in taking delivery of the UK’s first 42″ HP L25500 latex printer.

According to Production Manager Julian Oldham the L25500 is a reflection of RJDA’s drive towards a significantly cleaner, greener and more efficient print process and will sit alongside RJDA’s existing HP products the HP Z6100′s & Scitex FB7500.

In a dual appointment, RJDA’s creative team led by Account Manager Daran Zikic, will also take over the management of C&WE’s ongoing PR & marketing strategy for the next 12 months.

The so called ‘baby latex’ represents RJDA’s first case study opportunity to utilise their wealth of large format print experience in a marketing capacity.

With many of its staff familiar with large format kit, RJDA’s creative team are perfectly placed to deliver an innovative marketing mix of video, PR, eshots and web based solutions to drive C&WE’s sales over the coming months.

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