up2utv.co.uk launch

9th March 2009

Burton College has this week launched a bespoke website to guide and advise potential students. Aimed at 14-16 year olds providing them with options on career paths and qualifications open to them. It also details the training required and where and how they can attain these qualifications.

The brief was to develop a site that would be engaging, inspirational and fun for users but with a subtle career-based twist!

Our web team created an interactive Skillzbuilder with career links and guidance to give the users all the information they need in one place. This is blended with educational related videos, two custom-built careers based flash games and a fun interface to help the students choose the right career path. Skillzbuilder will also throw up ideas and career path options that students may not have even considered before.

Teenagers can join up2utv.co.uk by first creating a profile that then gives them access to all the information they need. The database is purpose built to data capture specific user information enabling the college to send relevant useful information to the students in a variety of ways including e-shots and direct mail pieces, using RJ Design’s inhouse personalisation software.

The launch will be promoted in the next few weeks with a bus tour around 21 Derbyshire schools, a competition, various large format posters and promotional items, produced in-house and a bluetooth ad-pod.

This website also has the potential to be rolled-out nationwide.

VISIT www.up2utv.co.uk