Fortunately for RJDA their latest creative brief for Derbyshire County Council, entitled Smart Rider, did not end with the infamous Norman Tebbit colloquialism ‘On your bike!’.

Instead DCC’s Road Safety Team were a lot more glowing in their assessment of RJDA’s creative delivery, which featured a brand identity and hand drawn illustrations with a digital twist.

Improving road safety is a top priority for DCC and RJDA have certainly played an important role by project managing the design and digital print of a new suite of training literature to help shape the future of cycle proficiency in Derbyshire.

If you would like RJDA to review your company branding, illustration requirements, or simply explore print management opportunities why not get in touch with our creatives. Email studio@rj-da.co.uk

If you would like to find out more about Smart Rider email roadsafety@derbyshire.gov.uk or click on www.derbyshire.gov.uk