First Things First

4th April 2011

Quirky, pocket sized, durable and versatile were just a few of the buzz words that went into the creative mix to make up RJDA’s latest brief.

Add to that a combination of digital and litho print technology, die cutting, print finishing and collation and RJDA’s most recent project for Balfour Beatty Plant & Fleet Services (BBPFS) was sure to present a few challenges.

First Things First outlines a drivers daily check routine to ensure BBPFS vehicles are kept safe and roadworthy each and every day of the year by detailing an 18 point maintenance regime.

Commenting on RJDA’s creative approach, Fleet Services Compliance Manager Gemma Heasman was full of praise “The swatches and handouts look absolutely fantastic and will go a long way to helping Balfour Beatty on its journey towards Zero Harm.”

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