Bearings manufacturer INA FAG (a part of the Schaeffler Group) came to RJDA for some ideas for a direct mail campaign. The objective being to raise awareness  to Maintenance Personnel and Financial Directors that preventative maintenance is worthy of investment to avoid catastrophic down time in the event of machinery breaking down.

The chosen concept was based around prevention is better than cure and took on a medical approach to the visual style. The direct mail was sent out in a prescription bag, which also contained a doctors surgery styled appointment card with a call to action to meet the Schaeffler Team on stand at the Maintec exhibition at the NEC.

Along with direct mail piece an e- shot was also designed and delivered, a dedicated micro-site created and hosted, trade advertising produced and animation developed which was used on both the micro-site and on the stand.

INA FAG got a very positive reaction from this marketing collateral, leaving them in rude health at the end of the exhibition.

View the INA FAG web case study

View all web case studies

Understanding and communicating the essence of a fledgling business is the key to successful branding, none more so when the positioning required is one of a high-quality, sophisticated look and feel.

When a touch of class was required for Chesterfield based Klasse Vibe and Klasse Spa for their mind, body and well being business rebrand, RJDA distinguished themselves from the competition by delivering the complete marketing solution.

A new suite of logos and the launch of 2 newly created websites will herald a much improved web user experience, utilising social media feeds, data capture, and customised Google maps.

Both sites have been built with valid HTML/CSS techniques and significant improvements to the content have also been made through using the latest SEO-friendly design techniques.

View our web design portfolio.

The internet as we know it may have a myriad of uses but one fact remains certain, little over 20 years ago the World Wide Web exploded from an unknown entity to one which now pervades every aspect of our digital lives.

“What should they call this new browser. The Mine of Information? The Information Mesh? When a name was settled on in May 1990, it was to be called the WorldWideWeb…and so the worlds first web page was sprung”

Matt Underwood, Web Development Manager at RJDA and Web Designer Kat Wesley, who together boast an impressive 16 years combined web experience between them, are well placed to reflect on just how far the web has moved on from its humble inception in 1989. Fast forward over 2 decades and who could have predicted there would be…

240 million – registered domain names
2 billion – hits a day for the webs most popular site www.google.com
$16.5 million – the value of the worlds most expensive domain www.insure.com
166 – different web browsers

Accurate as of May 2010 netcraft.com

“As web designers we keep up to date with the latest trends and technologies so we can build flexible and future proof websites. We constantly strive to push the boundaries of creative design whilst complying to web standards and accessibility guidelines”

“We’ll take time to examine visitor trends and map out a typical journey through each website we create to maximise usability and enhance visitor interaction.”

RJDA are at the forefront of the very latest web trends offering fully integrated web solutions such as web video, search engine optimisation, digital marketing as well as e-commerce systems, content management solutions and secure off-site hosting.

RJDA’s multimedia team have recently completed the following web sites and are ready and awaiting their next challenge!

Click here to view our web case studies

Profile, personalise and profit.

Personalised content can significantly boost customer loyalty, sales conversions and return on investment. Your customers like it, your competitors are probably already doing it and your kids are definitely buying into it…in short personalisation works.

Personal by definition describes how relevant, connected, or applicable something is to a given matter and RJDA are perfectly geared up to respond to these same exacting requirements.

If you are looking to drive business and profit through the following channels, Web to print, DM, Personalised URL’s, E shots or Digital print make sure you speak to an RJDA Account Manager today – 01159 445 428.

3 months FREE trial offer

Ask about our 3 months trial offer for Marketing IP, THE next generation web to print portal that everyone is talking about.

When RJDA were briefed on their latest web based assignment it certainly whet the appetite of RJDA’s multimedia team, Matt Underwood & Kat Wesley. The task ahead was to create a content managed, database driven, interactive map for Balfour Beatty Rail to infinitely link locations across a range of group companies.

Six months on and after hours of development work the Property Locator is live and more than surpassing its original brief.

Speaking on the functionality the new site delivers, Corporate Services Property Manager Rob Harrison enthused: “The Balfour Beatty Rail locator map is a digital asset to centralise our estates portfolio across a range of group companies. It provides key information at the click of a button and can be frequently updated with the functionality to password protect sensitive data as and when required.”

Adding Value

“What has impressed me particularly working with RJDA’s multimedia team is their ability to add value and deliver over and above our original expectations. The locator map is hugely versatile and I am confident we now have a powerful resource in place to drive the different areas of the business forwards in the coming years.”

Luxury salon The Hairdressers proprietor Billie Ragosta approached RJDA to look for ideas of how to launch her new Beauty Salon.

When the builders started work on the premises on Castle Boulevard two boxes of letters were found under the floor boards. The correspondence dated back to the 1870′s and many were in Russian, and seemed to indicate a love affair that crossed between Nottingham, France and Russia. The letters and envelopes had an lovely aged patina to them and the handwriting was immaculate.

RJDA used visual elements from letters and rippled this across the new corporate branding to give a sophisticated and bespoke feel to all the marketing elements.

RJDA designed and printed a beautiful brochure with some special finishing techniques employed to give it very high quality feel, along with a new website, photography, copywriting and eshot campaigns.

View The Hairdressers & Beauty Salon website

RJ Design Associates offer a wide range of fully integrated web design solutions.

Whether we’re working with a brand new start-up company or a well-established multi-million pound business, we build websites with a unique look and feel that really stand out from the competition whilst being fully tailored to the client’s brand and budget.

Our recent projects have pushed the boundaries of creative design, incorporating web video, search engine optimisation, digital marketing, online brochures and e-shot campaigns.

As more and more business is conducted online, having the right search engine optimisation strategy has become increasingly important. Our search engine optimisation packages are designed to boost your website’s visibility in all major search engines.

Web video and multimedia applications are something of a speciality for us and can significantly enhance the overall impact of your website, whether you are looking for a simple yet stylish animation to give an extra depth to your web pages, or a visually impressive database-driven application to sit at the heart of your interactive content.

Digital magazines, or e-brochures, are an exciting new way to put brochures and documents online. Fully interactive, they can be used as teasers prior to running a print feature, for internal, B2B and B2C use, or to promote products and services.

Promotional e-shots are a highly cost-effective way for businesses to enhance relations with their customers and boost sales. Our e-shot campaigns include immediate trackable response reports so you can act on leads straight away.

We also offer custom-built content management systems, secure e-commerce capabilities, ultra-reliable web hosting and more.

Click here to take a look at our fantastic web portfolio and discover what RJ Design Associates can do for you.

ECS (Nottingham) Ltd are global manufacturers and distributors for high quality water based and UV coatings, certificated pressroom chemicals, fountain solutions and sundry products.

When they came to RJDA a few months ago it was to sell us their products…

…they were so impressed with our set up they left the building full of design inspiration and a vision for a new brochure.

We soon had the new brochure underway and ECS were so pleased with the progress they asked us to re-design and host a website for them. We have subsequently rolled out business cards, leaflets, roller banners, pop up exhibition stands and they have an ongoing wish list for design and print!

Oh ……..and for the record we did purchase ink supplies!

Four winning finalists came over to the RJDA studio to receive their certificates and ‘sauce bottle’ trophy’s on Friday 21st May and Ryan took centre stage as the overall winner of RJDA’s FIRST EVER Creative Sauce Competition. to receive his 21 inch Mac, the ultimate prize for a graphic design student!

The winning students are all in their second year at Derby University studying Graphic Design and were thrilled to be with us as well as a little overwhelmed by their own success!

The students had a tour of the busy print and production facilities we have on site and around our design studio first off, followed by a session with the Company Director Lee Day and Studio Manager Chris Reynolds for a portfiolio appraisal.

This was a fabulous opportunity for students to show their work to professionals who have worked in the industry for years, and to use their knowledge to help  understand what it is future employers will be looking for in a portfolio and how best to present their work.

We also gave each student a dedicated invaluable weeks work placement in our design studio over the summer so as they can get a feel for what its like working on live briefs for clients and to deadlines, an opportunity which will stand them in good stead for the future.

Chris Reynolds commented on why Ryan was the guy who walked away with the big prize:

“All four of the winners entries were very strong and could have worked for the charity Brake as a campaign piece in their own right. The reason that Ryan’s entry had the edge was the fact that he had taken the brief and thought about it that little bit deeper. It was graphically well put together, it was hard hitting, neat and strong visually with an excellent use of typography.  They were all very good visually, but Ryans was that bit stronger. He was a deserved winner”

All in all it was a relaxed, informative and fun afternoon for all of us at RJDA as much as for the winners of the very first Creative Sauce Competition.

When a client came to us recently we were (well mainly the females here) just cooing over the content!

Hush is a brand new baby photographic company who are about to launch in the Midlands. The clients came to us after a quick internet search for graphic designers in the area.

They wanted a clean, contemporary look that presented the images in the best way possible and that encouraged families to embrace their new relationships and capture the very special times in their young babies lives.

They also wanted SEO to maximize their new business on the web, which is an area our multi media team specilaise in, so they will be looking to grow organically rather than paying per click.

We love the results, as do the owners of Hush Photography!